Hasbro is jumping on the “user-created advertising” bandwagon with its new Show Us Your Lightsaber Contest, running through March 11. Entrants must make a short video clip or ad where they use–and therefore have purchased–the new Force Action Lightsaber (oooh, ahhh), and then post it to the contest’s own special YouTube group. Entries are not allowed to disparage the toy, nor can they show it being used to hurt other people–which kinda misses the point of having a lightsaber, don’t you think?
There won’t be any judging of a “best” ad; rather, by posting, you get put in a drawing to win a trip for four to Really Long Line Fest IV Star Wars Celebration IV in Los Angeles and a one-of-a-kind chrome Force Action Lightsaber.
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