Tag Archives: Contest

News: Fan-Created Ad Fad Hits Star Wars

Hasbro is jumping on the “user-created advertising” bandwagon with its new Show Us Your Lightsaber Contest, running through March 11. Entrants must make a short video clip or ad where they use–and therefore have purchased–the new Force Action Lightsaber (oooh, ahhh), and then post it to the contest’s own special YouTube group. Entries are not [...]

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